Do I Need to Set Up Tracking Manually?

Tracking setup depends on your ESP integration:

• Braze — Engagement events (opens, clicks, conversions) flow automatically via Currents. Set up a Currents export pointing to the JustAI webhook endpoint (/api/webhook/braze/:org_slug). No manual HTML changes needed.
• Customer.io — Configure a reporting webhook in your campaign to send events to /api/webhook/cio/:org_slug. Journey-level and customer-level attributes are supported.
• Iterable — Events are ingested via webhook (/api/webhook/itbl/:org_slug) or through data warehouse exports (Redshift, Databricks).
• SFMC — Requires manual placement of open and click tracking tags in your email HTML, plus webhook configuration to /api/webhook/sfmc/:org_slug.
• Segment — Configure a Webhook Actions destination pointing to /api/webhook/segment/:org_slug.

For detailed setup instructions, see the integration guide for your specific ESP.

Tip

After setting up tracking, verify events are flowing by checking for per-variant metric data in your template’s Overview dashboard. Allow 3 days (the default offset) for initial data to appear.