How Do I Generate a Learnings Report?

Click the “Learnings” tile and it’ll run this prompt:

“Create a report of the learnings so far. Gather these learnings from the underperforming (archived and active) and overperforming (active) variants. Return a table with: Learnings as copy patterns from the variants, an example variant from the treatment that follows the learning, and a recommendation for the next variant(s) to test.”

This will generate a table that helps you understand performance patterns: what kinds of messaging work well, what doesn’t, and concrete ideas for what to try next.

Dig Deeper

But that’s just the start. You can chat with the model to dig deeper. Try follow-up prompts like:

• “What’s the biggest difference between the best and worst performing variants?”
• “Why might this particular variant have underperformed?”
• “Suggest 3 new variants based on what’s worked so far”
• “Which element (tone, structure, CTA) seems to drive performance the most?”

You can also ask reflective questions like:

• “What did you learn from this test overall?”
• “What surprising patterns emerged?”
• “Were there any outliers? Why might they have performed that way?”

Treat this like a working session with a strategist. The more questions you ask, the deeper and more tailored your insights will be.