How Are New Variants Created by Autotuning?

Autotuning automatically generates draft variants by analyzing patterns from your top-performing content. It looks at elements like structure, tone, keywords, and calls to action to create new versions that build on what’s already working. These drafts will appear in your dashboard with a green “Approve” button. Nothing is ever published without your review and approval.

Prompting New Variants

In addition to automated suggestions, you can proactively prompt our AI to create new variants based on what you want to test. For example, you might say:

• “Create three variants that emphasize urgency”
• “Test a softer tone and a more curious subject line”
• “Try versions that highlight the savings benefit more clearly”

This gives you control over what gets tested while still using AI to accelerate ideation and variant creation. You can mix and match your own ideas with system-suggested drafts to get the best of both worlds.